Ipod and Philosophy Essay Example | Topics and Well Written Essays - 2250 words

Ipod and Philosophy - Essay Example A family sedan advertised, for instance, would highlight the fun and happy things that families can do with the family sedan. The better the emotional connection made between the potential buyer and the car, the higher the prospects of buyers becoming interested enough to give the car a try. In this case, emotions pique interest and elicit response. Where there is ownership of a vehicle for instance, even a bicycle, then the emotional connection is sometimes intense. People sometimes get buried with their most favorite things, with their bicycles, with their Swiss knives, and with their cell phones. Whether the emotional connection is because of the great utility of the thing, or because of something that is designed into the thing in order to elicit hopefully positive emotional connections, it is clear that the things that people own are not just things that are devoid of emotional context. People buy and keep things on the basis of how they feel about using the things that they buy , is something that is so obvious in the way products and services are marketed, that it is absurd to overlook just how important it is to listen to Don Norman talk about imputing emotional characteristics in to the very design of products. It is clear too, from the work ethic and philosophy of the man, that the ability to elicit an emotional response is a core tenet of his design philosophy (Norman, 2012; Norman, 2012b): My field is Human-Centered Design: making products that people can use, that fit their needs, that excite them and are enjoyable. The United States leads the world in human-centered design.