Product Management Using Boston Matrix Tool With Product...

Product Management Using Boston Matrix Tool with Product Life Cycle Management INTRODUCTION: Oil and gas theft and spillage along pipelines are caused by two major phenomena: damages and ruptures. However, pipeline damages are mainly due to sabotage. Due to diminished pipeline and aging process of the pipes there will be ruptures in pipeline. In Nigeria oil and gas theft and spillage occurs due to a number of causes which include corrosion of pipeline and tankers, sabotage, oil production operations and insufficient or non-functional production equipment. Pipeline rupture is caused due to â€Å"very old and lack regular inspection and maintenance†.As a result it is causing environmental pollution and wastage of resources. To over come this problem an Engineering Systems Development Company called Abuja Energy Surveillance (AES) Ltd has developed a new oil and gas pipeline monitoring system using drones and Geographic Information System. By using Boston Matrix the company has planned 10 year strategic market share plan that focuses on making the system a market dominant in energy security and environment pollution management for oil and gas industry sector in many countries. Boston Matrix: â€Å"It was developed by the Boston Consulting Group; it is a tool that allows classifying and evaluating the products and services of a business†. By using Boston Matrix a company can decide what planning should be made in order to balance the activities of a company. Purpose of BCG matrix is toShow MoreRelated1. Critically Analyse the Relative Merits of the Strategic Marketing Planning Tools Offered by the Boston Consulting Group770 Words   |  4 Pages1. Critically analyse the relative merits of the strategic marketing planning tools offered by Porter, the Boston Consulting Group and Ansoff. Use a different marketing example for each tool to illustrate your understanding. 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